Bread & Butter
Blair Lourdes is a Melbourne-based designer who relishes the original and sizzles in creativity. Turning brief encounters into briefs understood, he has worn many hats both literally and figuratively — from cutting his teeth in a boutique creative agency to working with international industry titans in corporate marketing.
With one hand typically holding a paintbrush and the other a pencil, Fresco Secco was born out of Blair’s demand for freelancing availability, particularly print & digital collateral, original merch, and brand builds
that bite.
Blair knows colours and conventions don’t belong inside the lines, so he’s consistently testing theories and pushing boundaries to create something that makes sense for everyone in the room. And it’s this balance of the playful and sophisticated, the strong and the emotive, that turns his graphic content into good business.
Branding & Rebranding
Visual identity, brand strategy, naming, style guides, and brand assets.
Collateral
Packaging, business cards, stationery, compendiums, tags, rock posters, billboards, signage and letterheads.
Digital
2D animation, motion graphics, day-to-day digital marketing, website design mock-ups, EDMs, presentations, tenders, social media & grid design, banners, and email signatures.
Print/Promotional Merchandise
Look books, day-to-day print marketing, print ads, brochures, booklets, programs, digital editorials, book covers, large documents, proposals, information memorandums, apparel/range designs, packaging, bags, books, bottles, and bespoke branded essentials.
Creative Direction
Pre-production, creative concepts, shot and prop listing, on-set creative oversight.
